How to hack into
the industry
We crafted a marketing campaign for Pensole Academy's Pensoleology initiative in collaboration with Puma's Hacked program, targeting creatives eager to break into the industry. Our campaign, "Hack Your Way In," centered on a hands-on design hack challenge aimed at imparting industry knowledge directly to participants.
Applicants were invited to redesign a classic Puma silhouette, showcasing their creativity and design prowess. Top participants earned the chance to participate in a weekend hack challenge hosted at Foot Locker community stores. Here, they reimagined a shoe and pitched their concept to industry experts.The winning designs from Detroit and Philly were not only brought to life but also made available for sale exclusively at Foot Locker, celebrating the creativity and innovation of emerging talent in the footwear industry.Role: Campaign and Activation Creative Direction + Art Direction + Graphic Designer Photography: Matthew Montoya, Jimmy JohnsonVideo Production & Editing: Matthew Montoya
HACKED COMMUNITY ACTIVATION
We designed an immersive experience for the community to engage with and support the hackers during their design challenge. Alongside the live event, we integrated interactive games that educated attendees about the intricacies of shoemaking and design, offering a hands-on learning journey through the parts and blueprints of footwear creation.
Other Works
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PLC Detroit
What if we create an Hbcu Focused on design?
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Black Footwear Forum
what if we challenge the industry to work together?
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TappedIn
What if we tap into transferable skills through unconventional pathways?
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ENVSN
What if we can only become what we see?
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HACKED
What if we hack into the industry?
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Threaded by PLC
What if we create an educational design hub for the community?
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Believe
What if we believe?
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HBCU Professor Summit
What if we create opportunities for industry learning?
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Other